Saturday, August 29, 2009

Fantasy Football Trophies, Custom Logo Title Plates, Part 3

In my last post, I talked about the difficulties trophy makers have with the artwork submitted by fantasy football leagues for their custom title plates.


This subject is so important, it warrants further explanation and examples. As I mentioned in my last post, I am using real examples from commishes who wanted to have their logo incorporated into their fantasy football trophy title plates.

Let's start with the above image submitted to me by a commish. As discussed in the part 2, artwork needs to be clean, camera ready, and in black and white. The commish told me he just wanted to do the figure with outstretched arms in the circle as his league logo.

The problem is, this logo doesn't exist, and that means that our graphics department has to create it, which results in a $30 art charge. The football commish didn't want to pay for the art charge, saying, "Can't you just copy the dude in the circle?"

No. there is text in front of the figure and the circle, there is all kind of shading and imagery on the figure, etc. Understand that when your "logo" doesn't have clarity and isn't a cohesive design, you are going to be looking at some kind of upcharge in order to get this image on your trophy.

The next example is the very common customized NFL shield, that the league has modified to be their logo. Not a problem, but in this case, the shield is fuzzy and pixilated, not to mention that it is in color, and is not at all suitable for laser engraving.


As I mentioned in part 2, we need to be able to freely resize the logo, and enlarge it with absolutely no loss in clarity, or the logo will look blurry and crappy when engraved.





Next we have an example of a league shield we created for a fantasy football commish. We did end up revising the greek letters under the FFFL portion of the logo.

Now, you might notice that this is a little blurry when you click to enlarge. That is because when we create a logo for someone, we send them a proof in a jpeg or pdf for easy viewing, as not everyone has high resolution graphics software like CorelDraw or Adobe Illustrator.



Here we see the finished laser plate, with revised greek letters, custom text under the logo, and the rest of the league information left aligned and stacked on the right side of the plate. This is the kind of bold, clean layout that gets noticed from across the room!






Here is another poor quality jpeg logo presented to us for laser engraving by a football league commissioner. The greyscale in this logo would not translate well on a laser plate, it would make the overall look very muddy.



Below is the revised artwork for the fantasy football trophy title plate. With the gretscale removed, we have a clean black and white logo which will really pop on the title plate.



Probably one of funniest types of engraving requests I get is when someone sends me an animated gif and asks if I can engrave it on their title plate.

Moving images are not suitable for laser engraving.

So what kinds of files should you send? .Tif files work very well, most jpegs do not. Just make sure that you can enlarge the file without loss of quality or getting the pixel effect. You can also save your file in a much larger size, as there is rarely a loss of quality when making an image smaller.


To see all of our fantasy football perpetual, loser and keeper trophies, visit us at Sculpture Alley!

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